2026 marks a bold new chapter for The Torch – our brand-new logo and visual identity is launching!
Did you know that The Torch’s logo dates back to the 1990? We felt it was time to refresh our look. After meeting with three First Nations designers across 2024 and early 2025, we’re proud to have partnered with Gilimbaa to bring our new brand to life.
A Journey Shaped by Collaboration
Gilimbaa is a First Peoples-led, full-service creative agency specialising in strategic and connected communication. The name ‘Gilimbaa’ means ‘today’ in the language of the Wakka Wakka people of Central Queensland. Their work is built on a powerful belief: innovation comes from collaboration. Throughout the rebranding process, we experienced their commitment to collaboration firsthand.
Throughout 2025, Gilimbaa worked with The Torch to run workshops, circulate surveys and invite artists, staff and customers to share their ideas. At each stage of the creative development, In Community artists joined staff at The Torch to share significant insights and feedback along the way.
Thank you to everyone who helped inspire and shape this creative journey!
A Logo Grounded in Art and Culture
Our new logo incorporates five distinctive patterns that form the letters of the word ‘torch’. Each pattern is inspired from existing artworks by artists at The Torch.
A wide selection of artworks were shared with Gilimbaa to choose from as they developed the design. Our aim was for the final logo to represent both men and women, and to incorporate a variety of line work, patterns and symbols common in South East First Peoples art. This was to ensure the final design speaks to The Torch community as a whole and is culturally grounded in the South East of Australia.
The five artworks that are referenced in the logo are:
- Two Elders by Joel A (Yorta Yorta/Wiradjuri peoples)
- Sunset Cockatoo by Stacey Edwards (Taungurung/Boon Wurrung/Bunurong peoples)
- Two Sisters Coming Together by Kelvin Rogers (Yorta Yorta people)
- The Land and Aboriginal Country by Kathleen (Kamilaroi/Barkindji peoples)
- Fingerprint #2 by A. Batesy (Gunaikurnai people)
Colour Palette Inspired by Country
Alongside our powerful new logo, we’ve introduced an organisational colour palette grounded in Country ranging from warm ochres to smooth stone. This new colour palette works to create consistency across The Torch’s visual identity.
The colour palette for exhibitions remains open and flexible to the diverse range of colours explored by artists. Each exhibition showcases a ‘hero’ artwork which sets the tone and colour palette for the exhibition promotion and design.
Artistic Visual Language
Drawing from the five patterns within the logo, Gilimbaa artfully crafted a graphic language for The Torch. This includes a modular pattern block inspired by the layout of a salon hang – reminiscent of our Confined exhibitions, as well as a suite of individual patterns and container shapes.
What’s Next?
Stay tuned as we begin rolling out The Torch’s new branding over the coming months in the lead up to the launch of a brand new website later this year.
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