Licensing Artwork

The Torch facilitates the licensing of artwork images on behalf of artists in The Torch program. Licensing generates an important source of revenue for our artists, with 100% of the usage fee going directly to the artist.

If you are interested in licensing an artwork image – for your Reconciliation Action Plan, for example – please contact us at artcoordinator@thetorch.org.au for a quote or to view a selection of available artwork images. Ensure you include a copy of our Licensing Application form and specify the print run quantity for printed publications to help us provide you with a timely quote.

Purchasing an artwork does not entitle the buyer rights to reproduce images of the artwork. Copyright remains with the artist even when an artwork (painting, print, boomerang, ceramic, etc.) is sold.

There are many ways to license artwork images. Below are some examples of how artwork images can be licensed for use.

Vinyl

Licensing Artwork - CEVA - Mel Bell — ‘The Two Long-Necked Turtles Protect Their Home’ by Melissa Bell, licensed by CEVA Logistics

Licensing Artwork - CEVA — ‘The Two Long-Necked Turtles Protect Their Home’ by Melissa Bell, licensed by CEVA Logistics

Licensing Artwork - Marda Dandhi — ‘Three Wise Men’ by L.Bell, licensed by Marda Dandhi

Licensing Artwork - Zac — ‘Overseeing Bunjil’ by Zac, licensed by Sonsie Studios

Licensing Artwork - Angela Hood — ‘Oppression of Waterways’ by Angela Hood, licensed by Sonsie Studios

Licensing Artwork - Dave M — ‘Circles of Life’ by Dave M, licensed by Sonsie Studios

Licensing Artwork - Stephen N — ‘Ochre Colours’ by Stephen N, licensed by Arcadis

Licensing Artwork - Thelma Beeton and Stacey Edwards — Billboard for Barkly Square Bees, featuring artwork by Thelma Beeton and Stacey Edwards

Licensing Artwork - S.Baker — ‘Ochre Platypus’ by S.Baker, licensed by Miei

Licensing Artwork - Ash Thomas — ‘Knowledge from the Past’ by Ash Thomas, licensed by The Torch

Licensing Artwork - Trevor — ‘Wanga Hunting and Gathering’ by Trevor, licensed by The Torch

‘Journey #5’ by Lee B. licensed by Sustainability Victoria

‘Freedom’ by W. Mitchell licensed by Victoria Legal Aid

‘Missing You’ by Cole licensed by IPC Health

Digital Projection

Licensing Artwork - Lightscape — Artwork images by Alfred Carter, Robby Wirramanda and Flick Chafer-Smith projected in Lightscape, 2024

Licensing Artwork - Cam Darroch — ‘Nurturing Family’ by Cam Darroch as part of Ngal-Ngal-La in 2020

Licensing Artwork - Ralphy — ‘Cods Stuck in Flood Water’ by Ralphy projected in Peel St Park

“Artworks by The Torch projected by MPavilion Parkville as part of the ‘Country and Culture’ exhibition, 2024. Photo: Bryce Haggett.’

Reconciliation Action Plans

‘Two Brothers’ by S. Baker licensed by Boston Consulting Group

Licensing Artwork - Avis Budget Group — ‘Multicultural Australia’ by Luke Mc for Avis Budget Group

Licensing Artwork - Reconciliation Action Plan - Burnet Institute — ‘Bunjil the Creator’ by Stacey Edwards commissioned by the Burnet Institute

‘Changing Ways’ by Jackson H. licensed by Victoria Legal Aid

Licensing Artwork - State Trustees — ‘Four Sisters Coming Together’ by Melissa Bell licensed by State Trustees

Licensing Artwork - Toyota Finance — ‘Dream Snake’ by Troy licensed by Toyota Finance

Licensing Artwork - Reece Group — Artwork design by Ash Thomas and Trevor Mitchell in collaboration with other Torch artists for Reece Group

Licensing Artwork - Hickory — ‘Circle of Life’ by Sash N licensed by Hickory

Licensing Artwork - Wotton Kearney — ‘Moving Forward’ by Melissa Bell licensed by Wotton Kearney

Licensing Artwork - AES — Trevor’s ‘Waterways Dreaming’ licensed by AES

Licensing Artwork - ermha365 — ‘My Journey/My Life Journey’ by Emily, licensed by ermha365

Licensing Artwork - Reconciliation Action Plan - WEstjustice — ‘Twilight Black Cockatoos’ by Stacey Edwards licensed by WEstjustice

Licensing Artwork - Reconciliation Action Plan - Maddocks — Barry Atkinson’s ‘Field of Dreams’ licensed by Maddocks

Licensing Artwork - Core Projects — ‘Walpa Winaka (To Burn & Leave) #8’ by Robby Wirramanda licensed by Core Projects

‘Walking on Country Underneath the Stars’ by Mukjarawaint licensed by Tenants Victoria

‘Goanna Dreaming on Wiradjuri Land’ by Izzac licensed by UKG

Print Media

Licensing Artwork - Victorian Public Tenants Association — ‘Rain Coming Down #2’ by Melissa Bell, licensed by Victorian Public Tenants Association

Licensing Artwork - Wilson Parking — ‘Patterns of Life’ by Aaron Duggan licensed for NAIDOC Week posters by Wilson Parking

Licensing Artwork - Law and Advocacy Centre for Women — ‘Healing Garden’ by Stacey Edwards for Law and Advocacy Centre for Women 2022 Annual Report

Licensing Artwork - LiverWELL’s Healthy Living Guide for the Aboriginal Community — Keith’s ‘Shifty Crane’ featured on LiverWELL’s Healthy Living Guide for the Aboriginal Community

Licensing Artwork - Victorian Electoral Commission — ‘Fractured Lands #2’ by Morgs, licensed on Acknowledgment of Country posters for the Victorian Electoral Commission

‘Living with Arthiritis’ by Marksey licensed by Arthiritis and Osteoporosis

‘Snakes Dreaming’ by Stui F, licensed by Council to Homeless Persons

Merchandise

Licensing Artwork - Aboriginal Melbourne — Chris H’s ‘The Warrior’ featured on vaccination wristbands for Aboriginal Melbourne

Licensing Artwork - Reece Australia — T-shirt design by Ash Thomas for Reece Australia

Licensing Artwork - Indigenous Business Australia — Laptop sleeve for Indigenous Business Australia featuring Stephen N’s ‘Pathway — Journey’

Licensing Artwork - Australasian Society for HIV — ‘Animals of the Murray River’ by Kelvin Rogers on Australasian Society for HIV, Viral Hepatitis and Sexual Health Medicine’s bag and conference handbook

Licensing Artwork - VACCHO — Kim Kennedy’s ‘4 Rivers’ featured on VACCHOs football jerseys and water bottles

Licensing Artwork - Fitzroy Stars — Kim Kennedy’s ‘4 Rivers’ on Fitzroy Stars football jerseys, 2017

Lanyard using ‘Magical Meeting Places’ by Matthew S. licensed by Corrections Victoria

Laptop Sleeve for Indigenous Business Australia using Mukjarawaint’s ‘Walking on Country Underneath the Stars’

‘Daydreams of Unknown Futures’ by D. Kerr licensed by La Trobe Student Union

Licensing Fees

Admin fee

The Torch charges an administration fee (a % of the usage fee) to help cover some of the costs of administering the licensing service (producing an Agreement to License, professional photography costs etc.).

Usage fee: varies according to use

The Usage fee is paid to the artist for the use of artwork.

The Application for License form will help staff to establish an appropriate Usage fee based on:

the nature of the use (commercial/not for profit),
type of use (online/print/merchandise),
quantity (specify quantities of each printed publication etc)
location of the image (front page/ body of publication)
size of the image (whole page/quarter page)

For more information about the licensing process please contact our Art Coordinator at artcoordinator@thetorch.org.au or call (03) 9042 1236.

Other Projects

We are always looking at expanding opportunities for artists and are currently developing additional fee-for-service offerings. Some examples include: painting and weaving workshops, live painting demonstrations and speaking engagements. If you have an idea for a project, we would love to hear from you via our other projects enquiry form.

Banner Image: “Meeting Places” by Alan, reproduced in foyer of 477 Collins St.